Srinivasan, Seenu

Srinivasan Seenu (V. Seenu Srinivasan)

Страна	USA
Образование	PHD [Carnegie Mellon Univ, 1971]
Место работы	Stanford Graduate School of Business
Должность	Professor of Management

Профессиональные интересы:
Conjoint analysis (methods for understanding the structure of multi-attributed customer preferences), new product development, market structure analysis, brand equity measurement.

Учебные курсы:
PhD M643 Quantitative Research in Marketing I
MBA MKTG 343 Customer-Focused Product Planning
Strategic Marketing Management
Stanford Executive Program

Публикации:

How Much Does the Market Value an Improvement in a Product Attribute?; By: Ofek, Elie; Srinivasan, V.., Marketing Science, Fall2002, Vol. 21 Issue 4, p398, 14p, 4 charts
Asymmetric and neighborhood Cross-price effects: Some empirical generalizations.; By: Sethuraman, Raj; Srinivasan, V.., Marketing Science, 1999, Vol. 18 Issue 1, p23, 19p, 5 charts
“The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects,” Journal of Marketing Research 2002
"The Predictive Power of Internet-Based Product Concept Testing Using Visual Depiction and Animation" Journal of Product Innovation Management 2000
"Estimation Techniques for Macro Diffusion Models" New Product Diffusion Models 2000
"Predictive Validation of Multiattribute Choice Models," Marketing Research, 1999/ 2000
"Asymmetric and Neighborhood Price Effects: Some Empirical Generalizations," Marketing Science, 1999
"A Relationship Between Market Share Elasticities and Brand Switching Probabilities," Journal of Marketing Research, 1998
"Integrated Product Design for Marketability and Manufacturing," Journal of Marketing Research, 1997
"Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement," Journal of Marketing Research, 1997
"Quota-Based Compensation Plans for Multi-Territory Heterogeneous Salesforces," Management Science, 1996
"A Survey-Based Method for Measuring and Understanding Brand Equity and its Extendibility," Journal of Marketing Research, 1994
"Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice," Journal of Marketing, 1990
"A Simultaneous Approach to Market Segmentation and Market Structuring," Journal of Marketing Research, 1987
"Salesforce Compensation Plans: An Agency Theoretic Perspective," Marketing Science, 1985
"STRATPORT: A Model for the Evaluation and Formulation of Business Portfolio Strategies," Management Science, 1982
"Multi-Attribute Approaches for Product Concept Evaluation and Generation: A Critical Review," Journal of Marketing Research, 1979
"Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, 1978
"A Consumer Preference Approach to the Planning of Rural Primary Health Care Facilities," Operations Research, 1976
"A Consumer-Based Methodology for the Identification of New Product Ideas," Management Science, 1974
"Linear Programming Techniques for Multidimensional Analysis of Preferences," Psychometrika, 1973
The Predictive Power of Internet-Based Product Concept Testing Using Visual Depiction and Animation, Journal of Product Innovation Management, March 2000, PDF file (584KB)